vitamin c agency

Vitamin C Agency transforms creator partnerships into a scalable acquisition channel—predictable, measurable, and aligned with your brand’s values.

Influencer marketing,
rebuilt into a
growth program.

Explore Influethics™

strategic

work with us

A scalable program for                   influencer performance.

Influencer Growth Systems

We design the strategy, benchmarks, and forecasting models that turn influencer into a predictable channel not a guessing game.

Influencer Partnership Management

From discovery to negotiation to long-term core programs, we build creator relationships that strengthen your brand and scale efficiently over time.

Creative & Performance Innovation

We analyze what moves customers, refine content into high-performing narratives, and translate creator storytelling into measurable outcomes.

the vitamin c formula

A scalable program for                   influencer performance.

long-term

our clients:

Our proprietary methodology for values-led performance.

INFLUETHICS™

Influethics™ combines brand alignment, ethical creator partnerships, and data-driven strategy into a comprehensive long-term growth system. It’s how we ensure that every relationship, every story, and every dollar invested compounds in value over time.

The Influethics™ Pillars:

Clear formulas and attribution models that measure real ROI.

Performance

Content and storytelling that build trust and loyalty over time.

Consistency

Values-driven partnerships that feel true to the creator and the brand.

Alignment

Assess & Align +

We define your KPIs, map customer behavior, evaluate past performance, and align on your brand’s values and long-term goals.

Architect the Growth Engine +

Creator mix, content strategy, testing roadmaps, forecasting, attribution—everything needed for scalable influencer performance.

Activate & Optimize +

We negotiate partnerships, manage execution, and continuously refine content and creators based on real data.

Scale with Confidence +

The system becomes predictable: efficient creators rise into core partnerships, ROI strengthens, and the channel compounds over time.

 Your Program

Our

Process 

Where Strategy

Meets

 Results


Where 


view our work

Strategy

 Meets Results


KEY IMPACT

Scaling Influencer Acquisition with Predictable ROI

Timeline: 5 years


A scalable influencer growth system that delivered predictable CAC within Thrive’s broader digital portfolio — while driving meaningful lifts in awareness, engagement, and long-term customer value.

Industry-leading CPV: vs $0.17–$0.27 platform benchmarks

0.02

increase in influencer investment while maintaining efficiency

80%

growth in new members year over year

40%

60%

KEY IMPACT

Building Trust Through Values-Led Influence

Timeline: 3 years


A values-driven creator ecosystem designed to build long-term trust, education, and brand legitimacy with modern parents — while delivering consistent, high-quality engagement at scale.

lift in engagement rate driven by values-aligned partnerships

added-value reach through strategic gifting

4.5x

year-over-year growth in impressions

160%

KEY IMPACT

Driving Retail Momentum Through Smarter Creator Selection

Timeline: Q4 Retail Push


A performance-driven influencer activation designed to support holiday gifting moments — driving brand awareness, retail consideration, and purchase intent through high-quality, creator-led storytelling.

Above-benchmark engagement rates with overwhelmingly positive retail-focused sentiment

fewer creators used while delivering significantly greater reach

30%

increase in impressions campaign-over-campaign

5x

Vitamin C Agency was founded on the belief that influencer marketing should be conscious—rooted in transparency, alignment, and long-term value for everyone involved. The “C” in Vitamin C stands for consciousness: a commitment to ethical partnerships, meaningful storytelling, and systems that measure what truly matters. Through our Influethics™ methodology, we help brands build programs that scale with integrity and creators build careers that last.

LEIGHA ANTHONY

AUDREY ANTHONY

Co-Founders

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